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  • Introduction is the ultimate gear source for musicians and music enthusiasts looking for the best selection of musical equipment. Since 1995, has been marketing instruments and generating sales for our dealers via our highly targeted and qualified user base of gear buyers. is visited by 300,000+ "gear junkies" per month who, with just a few keystrokes, have access to inventory from hundreds of music stores.

    The World is Your Customer

    As a dealer, makes your inventory searchable to over 3 million annual visitors globally, expanding your potential customer base far beyond your geographical location. If your store is in California, someone in New York can browse your inventory and contact you directly.

    Keep it Personal is essentially a meeting place for buyers and sellers. Our unique system has advantages over other peer-to-peer sites by keeping personal human interaction in the process. Potential buyers contact you directly to make the sale, allowing you to build a one-on-one relationship with the customer.

    Affordable Marketing Options for Everyone

    Through a variety of payment options and terms, we provide cost-effective solutions for marketing your inventory online whether you stock five items or 500.

    No Experience Necessary

    We make the web easy! In addition to our quality customer service and support, provides simple tools and functions that allow you to quickly and easily place your inventory on our web site 24/7.

    The Future is Now

    We're constantly enhancing the web site experience through the latest tools and features, creating more opportunities for you to sell gear, such as the recent additions of automated customer wish lists, product search results ranking, consumer profiling through personalization, and more.

    Join the community of dealers and let us help increase your brand awareness by leveraging our targeted, gear-savvy audience to create new selling opportunities for you.

  • Features & Benefits

    Here are the top 10 most compelling reasons why you should join today!

    1. We are the web! The web offers limitless opportunities for savvy buyers and sellers to hook up.

      We offer a turn-key service that allows you to have a web presence whether or not you have a web site or are e-commerce equipped. Additionally, we have a decade of experience in web marketing and sales and we know your audience.

    2. Traffic, traffic, traffic! - is a highly trafficked web site visited by over three million targeted users a year. Most importantly, our model ensures the personal connection between you and the potential buyer, allowing for negotiation, add-on sales potential, and consumer database building. will get your inventory in front of more potential customers, creating more opportunities for you to sell. Since buyers and sellers communicate directly, opportunities for negotiation, add-on sales, and consumer database building are limitless.

    3. The price is right! Unlike other online gear sites that charge per listing, which can rack up huge fees, offers a flat fee structure, available to you in three different subscription types and multiple discount levels.

      More bang for the buck! Advertise your inventory to a larger audience in a more cost-effective way than placing print ads or other less targeted online sources.

    4. Quick and simple! Our custom-made maintenance system allows you to easily post text, images and audio files of your inventory. No web expertise is required, anyone can do it.

      You and/or your employees won't waste time or money on complex web programming functions.

    5. Knowledge is power!  Gain access to useful reports that will help you maximize your inventory placement. We give you access to the top-10 most searched items on

      You can now make sure that your inventory reflects what the consumers are seeking.

    6. Give the people what they want! "Gear Radar"Consumers and dealers post the instruments they can't find on for your review. An e-mail with a link to your product is automatically sent to the consumer or dealer should you upload one of the items.

      Drives more consumers to your gear with zero effort and allows you to cross-sell your inventory to other dealers.

    7. Personalization is a proven success! My - users provide information that helps determine what they are looking for. We then provide targeted gear and information directly to the user's profile based on what they like.

      Sell more to potential customers by finding out what their tastes are.

    8. Communication matters! - "The Gearhead Gazette."  Our monthly e-mail newsletter will feature news, a dealer of the month profile, the latest uploaded gear, and contests delivered right to the user's inbox.

      The newsletter will keep potential customers informed of changes on and generate more return traffic.

    9. Building a community of dealers! Our dealer-only newsletter will feature news, shows and events calendar, links to reporting tools, and special promotional opportunities exclusive for dealers.

      This newsletter will help to keep you up-to-date on the changes to and how you can take advantage of them.

    10. Who's on first? 'Gear Guide Bidding' allows dealers to bid on keywords that will place specific pieces of inventory at the top of search results.

      Effectively advertise and prioritize specific pieces of your inventory you want to feature or create more opportunities for.

  • Customer Testimonials

    Don't just take our word for it. Check what these respected and successful dealers have to say about how has affected their business.

    • It's not often you find such a cost- effective and results-oriented advertising tool. Every time we open our e-mail we find a customer contacting us because of an instrument we advertised on!

      Tim - Buffalo Brothers - CA -

    • It's not often you find such a cost- effective and results-oriented advertising tool. Every time we open our e-mail we find a customer contacting us because of an instrument we advertised on!

      Tim - Buffalo Brothers - CA -

    • I have received great response from my web page listing with along with great service, many calls, and, better yet, sales from all over the country (and the world). Believe me, listing with has significantly increased my sales and market exposure. I want to thank all the staff at

      Joe Ferraro - Cranford Guitar and Music Center - NJ -

    • is an absolute necessity to my guitar business. 90% of my traffic comes from interest generated on It has helped to take my business to the next level in only 1 year. The database is so much a part of my site that I would be lost without it. I also appreciate the responses to e-mail questions and suggestions. Keep up the good work.

      Jeff Blanton - Guitar Den - FL -

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Gearhead Account

Join Gbase now as an official GearHead. First off, it's free, it takes only seconds and you'll have access to these many exclusive Gear-minded features:

  • Personalize Gbase with our new My Gbase service.
  • Track New & Rare Gear with Gear Radar
  • Exclusive Access to My Gbase Contests and community Gear Deals
  • Receive our monthly newsletter The GearHead Gazette keeping you up to the minute with the latest and greatest at Gbase
  • Be part of the Web's #1 Community of Dealers, Collectors, Enthusiasts and now GearHeads

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